O.C. and Linda Ferrell

O.C. Ferrell

Professor of Marketing
University Distinguished Professor
Creative Enterprise Scholar
University of New Mexico

Dr. O.C. Ferrell is a University Distinguished Professor, Professor of Marketing and Bill Daniels Professor of Business Ethics at the University of New Mexico. He is jointly responsible for securing a $1.25 million grant for business ethics education and outreach within the state of New Mexico and among a 4 state consortium consisting of Utah, Wyoming, Colorado, and New Mexico. He is also co-editor of www.e-businessethics.com, www.e-businessethics.net, and http://danielsethics.mgt.unm.edu.

He is Past President of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is a Society for Marketing Advances Fellow and Vice President for Publications for the Academy of Marketing Science. He received the Academy of Marketing Science Harold Berkman Service Award in May of 2011. He serves on the NASBA Center for the Public Trust board and the Board of Visitors for the University of Central Florida, Nicholson School of Communication.

His academic research focuses on ethical decision making, stakeholder relationships and social responsibility. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, AMS Review, Journal of Public Policy & Marketing, and Academy of Management Executive as well as other journals. He is co-author of several leading textbooks including Marketing-16th edition, Introduction to Business-8th edition, Business Ethics: Ethical Decision Making and Cases-9th edition, and Marketing Strategy-4th edition. He is also writes the Wall Street Journal weekly business ethics reviews and summaries with over 6,000 subscribers to this feature.

Linda Ferrell

Professor of Marketing
Creative Enterprise Scholar
President, Academy of Marketing Science
University of New Mexico

Dr. Linda Ferrell is Professor of Marketing and Bill Daniels Professor of Business Ethics at the University of New Mexico. Her research interests include: marketing and society, social responsibility, and business ethics education. She has published in the Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, Journal of Personal Selling & Sales Management, Journal of Macromarketing, Journal of Business Ethics, Journal of Teaching Business Ethics, European Journal of Marketing, Case Research Journal as well as others. She is co-author of Business Ethics: Ethical Decision Making and Cases, Business and Society and Business in a Changing World.

She is working with the Daniels Fund on the Bill Daniels Teaching Business Ethics initiative to improve business ethics education in New Mexico. The $1.25 million grant from the Daniels Fund supports business ethics education and outreach. She has been a consultant to many Colleges of Business assisting in their business ethics initiatives.

She is President Elect of the Academy of Marketing Science and on the Ethics Committee of the American Marketing Association. She is on the Cutco/Vector College Advisory Board, a member of the Direct Selling Education Foundation Board, a member of the NASBA Center for the Public Trust board, and on the Board of Visitors of the University of Central Florida's Nicholson School of Communication. She also serves as an expert witness in cases dealing with business ethics disputes and has assisted companies in the development of their ethics and compliance programs.