Dr. O.C. Ferrell is a Professor of Marketing and Bill Daniels Professor of Business Ethics at the University of New Mexico. His academic research focuses on ethical decision making, stakeholder relationships and social responsibility.
He is Past President of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President for Publications for the Academy of Marketing Science and a Distinguished Fellow of the Academy of Marketing Science. He has received the Innovative Marketing Educator Award from the Marketing Management Association and the Award for Excellence in Doctoral Education from the Southeast Marketing Symposium.
Ferrell is the co-author of 18 books and more than 80 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, and Academy of Management Executive as well as other journals. He is co-author of several leading textbooks including Marketing-15th edition, Introduction to Business-7th edition, Business Ethics: Ethical Decision Making and Cases-8th edition, and Marketing Strategy-4th edition.
Dr. Ferrell has been involved in ethics and public policy related consulting and speaking for international corporations, state agencies and the European Union. He is a featured speaker for major trade organizations and educational institutions and has served as an expert witness in a number of high profile marketing and public policy cases.
Dr. Linda Ferrell is Associate Professor of Marketing and Bill Daniels Professor of Business Ethics at the University of New Mexico. She has published in the Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, Journal of Personal Selling & Sales Management, Journal of Macromarketing, Journal of Business Ethics, Journal of Teaching Business Ethics, European Journal of Marketing, Case Research Journal as well as others. She is co-author of Business Ethics: Ethical Decision Making and Cases, Business and Society and Business in a Changing World. She also co-developed a trade book for business entitled Ethical Business.
She is the ethics content expert for the AACSB Ethics Education Resource Center (www.aacsb.edu/eerc) and has spoken at a number of AACSB International conferences on teaching business ethics issues as well as co-organizing the 2004, 2005 and 2006 AACSB Teaching Business Ethics Conferences. She has been a consultant to nearly 40 Colleges of Business assisting in their business ethics initiatives and curriculum development. She is Vice President of Programs for the Academy of Marketing Science and on the Ethics Committee of the American Marketing Association. She also serves as an expert witness in cases dealing with business ethics disputes and has assisted companies in the development of their ethics and compliance programs.
